Despite rapid breakthroughs in artificial intelligence, shopping remains one of its most stubborn frontiers—not because of limitations in AI itself, but because of the fragmented, inconsistent product data it depends on. In this TechBullion interview, Rob Gonzalez, co-founder and Chief Innovation Officer of Salsify, explores whyshort of its promise. Drawing on his experience helping global brands and retailers manage product information across the digital shelf, Gonzalez explains how poor data foundations undermine even the most advanced AI systems, why conversational commerce is exposing these weaknesses faster than ever, and what organisations must do now to make AI-driven shopping truly useful, reliable, and competitive.
To start, can you introduce yourself, share your background, and explain what Salsify does?
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